Forecasting customer needs

Despite 2 years of COVID and the disruption of the global supply chain, in general, economic signals are showing signs of returning stronger with changes appropriate to the times.

There are three key changes that are directly impacting this challenging cosmeceutical market:

· Product origin: Products that lack time and comprehensive development are gradually phased out. Now customers have a need to find more natural products and solve the right problems customers face.

· Production unit: A production unit with a methodical investment and production process and accompanying safety certifications always has a certain position in the market. This is also an important factor in choosing products for customers.

· How to buy: E-commerce and logistics develop. Today, you just need to open the phone and take a few basic steps to be able to receive products at home. However, the obstacles that often occur, such as poor after-sales care or long delivery times, have not really been resolved, because most of these processes are still being performed by humans.